Category: Sociology in Technology

University data dashboard flowing into a funnel with colourful people icons dropping out at different points.

Are Your Student Recruitment Dashboards Misleading You? Funnels, Conversion, and Inequality in HE

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Student recruitment dashboards promise a single version of the truth about who will enrol. This article shows how small choices about funnels, conversion and melt can create competing “truths”, quietly shape who gets attention, and reproduce inequality in HE – and suggests practical ways to use dashboards, AI and KPIs more reflexively.

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AI and Bernstein

Talking to the Machine: AI, Language Codes, and the Reproduction of Inequality

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This article explores how generative AI systems reinforce class-based linguistic hierarchies by privileging elaborated codes aligned with middle-class norms, drawing on Bernstein’s theory of language and sociological critiques of educational inequality.

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